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In a bid to rival Twitter, Meta Platforms (NASDAQ:META) made a splash with the launch of Threads on Wednesday. The response was astounding as the new service drew in millions of users within hours. Mark Zuckerberg, the CEO of META, proudly announced that the app garnered an impressive 10 million sign-ups in just seven hours.

Notably, renowned personalities such as Kim Kardashian, Jennifer Lopez, and Democratic U.S. Representative Alexandria Ocasio-Cortez wasted no time in hopping on board the new platform.

“Let’s do this. Welcome to Threads,” Zuckerberg warmly greeted users in his inaugural post on the app.

Leveraging its vast user base and advertising expertise, the social media behemoth aims to capitalize on a fresh avenue of monetization amidst Twitter’s ongoing transformation. Similar to Elon Musk’s venture, Threads enables users to share concise text posts, repost content, and engage in conversations.