Drake is Authentic, Authentic Partners with Drake to Scale OVO Globally

The partnership builds on Authentic’s proven approach to growing iconic brands and cultural assets through content, experiences and global commerce while preserving the identity and creative vision that define them. OVO joins a portfolio of global sports, fashion, entertainment and lifestyle properties, strengthening Authentic’s position as a platform built to accelerate both heritage brands and the next generation of creator-led brands.

As part of the transaction, Vince Holding Corp. (Nasdaq: VNCE), a valued, longstanding partner within Authentic’s global network, has acquired OVO’s operating business and will oversee the brand’s design, product development, merchandising and retail stores. Vince Holding Corp.’s role as OVO’s core apparel licensee reflects Authentic’s model of pairing brands with best-in-class operators to drive long-term growth.