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Clarus Corporation (Nasdaq:CLAR) develops, manufactures, and distributes outdoor equipment and lifestyle products focusing on the outdoor and consumer markets. They provide best-in-class outdoor equipment and lifestyle products focused on the climb, ski, mountain, and sports markets. Today, they currently own seven brands and generate over USD 460 million in revenue.

Comps: Johnson Outdoors Inc. (Nasdaq:JOUT), American Outdoor Brands, Inc. (Nasdaq:AOUT)

It is important to keep in mind, the difference in market capitalizations of these companies; Clarus is valued at around USD 360 million, Johnson is close to USD 700 million, and American Outdoor is near USD 150 million. Now that that is established, Clarus shows more profitable margins and return on equity than American Outdoor brands and comparable percentages in these categories to that of Johnson Outdoor. In addition, Clarus’s price-to-earnings ratio is smaller than Johnson Outdoor’s.