Apple (AAPL)

Apple (AAPL)

In response to the bear market, investors have pushed Apple (NASDAQ: AAPL) shares down 25% since their peak last year. However, they achieved their highest quarterly smartphone market share of 25% in Q4. Despite economic headwinds causing the smartphone market to have its worst quarter in decade, Apple proved robust and now holds 5% more of the market than Samsung. While prices are still high, 52% of Apple’s revenue is from iPhone sales and when prices come down, it doesn’t hurt to have a quarter of the market.

Comps: Alphabet Inc. (Nasdaq:GOOG), Microsoft Corporation (Nasdaq:MSFT)

It is important to keep in mind that Apple is the world’s largest company by market capitalization. With that in mind, they did show substantially higher returns on equity and revenue than both Alphabet and Microsoft. Moreover, looking in relation to Alphabet, Apple also showed higher earnings per share, profitability, and revenue growth year over year. In addition, Apple holds a better price relative to their earnings than Microsoft.

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