A2Z Cust2Mate Strengthens Retail Media Position as Advertisers Tap Smart Carts for In-Store Reach
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), a global leader in smart retail technology, today announced new retail media agreements to advertise leading brands Under Armor, Santa Barbara Polo Club, Slazenger, Rollox and SwissBrand on its smart cart shopping platform, further accelerating the expansion of its Retail Media business.
Under the agreements, brands such as Under Armor, Santa Barbara Polo Club, Slazenger, Rollox and SwissBrand will use A2Z Cust2Mate’s in-store retail media platform to engage shoppers directly at the point of purchase across supermarkets where A2Z Cust2Mate smart carts are deployed in Israel.
The agreements underscore the attractiveness of A2Z Cust2Mate’s retail media offering to advertisers and reinforce its business model and market position, reflecting the growing momentum behind the company’s Retail Media Division. Established to monetize the smart cart platform by connecting retailers, brands, and shoppers at the point of decision, the division continues to expand. As part of this growth, A2Z Cust2Mate recently appointed an experienced Retail Media Sales Executive to scale its media inventory across retailers and advertisers.
As previously announced, A2Z has secured the commercial rights to monetize media assets across its smart cart deployments with several retail partners and began generating retail media revenue in the first quarter of 2026, marking an important milestone in the commercialization of its platform and the evolution of its business model. In addition, the newly signed agreements are expected to further expand these capabilities and contribute to the Company’s retail media revenue going forward.
“Retail media is becoming a critical growth channel for retailers and advertisers, and we believe the greatest opportunity lies where purchase decisions are made inside the store,” said Gadi Graus, CEO of A2Z Cust2Mate. “Our smart cart platform enables advertisers to engage shoppers in real time, at the point of decision, through targeted and measurable campaigns. The addition of Under Armor, Santa Barbara Polo Club, Slazenger, Rollox and SwissBrand reflects the increasing demand from leading brands for in-store retail media and reinforces our strategy to scale a high-impact advertising channel that delivers value to retailers, advertisers, and shoppers alike.”
