VCI Global Secures First Enterprise Asset Supply Partner for Its RWA Exchange, Unlocking Global Merchant Network Including Starbucks and Pizza Hut
VCI Global Limited (NASDAQ: VCIG) announced the onboarding of its first enterprise asset supply partner for its previously unveiled Real World Asset (RWA) Exchange, in collaboration with Mezzofy Holding Limited (“Mezzofy”), a leading digital voucher and merchant enablement platform serving major global consumer brands.
This collaboration anchors real, high-frequency consumer commerce assets into VCI Global’s RWA Exchange ecosystem, establishing a scalable pipeline of merchant-issued, redeemable assets suitable for compliant tokenization and exchange.
Mezzofy’s global merchant ecosystem includes Starbucks, SaSa, Pizza Hut, KFC, and other multinational and regional brands across retail, food & beverage, lifestyle, and consumer services, positioning VCI Global’s RWA Exchange with immediate real-economy asset depth backed by active consumer demand.
From RWA Vision to Live Enterprise Assets
Through this enterprise collaboration, VCI Global’s RWA infrastructure arm, Smart Bridge Technologies Limited, will enable the tokenization, settlement, and exchange of authorized merchant vouchers and coupons, transforming everyday consumer value into on-chain, tradable Real-World Assets.
Mezzofy will supply authorized and redeemable vouchers from its merchant ecosystem
Smart Bridge will deliver exchange operations, regulatory compliance, custody, settlement, and tokenization infrastructure
“This collaboration marks an important transition from platform development to enterprise execution. By starting with consumer vouchers issued by globally recognized brands, we are establishing a scalable and repeatable model for onboarding RWAs onto our Exchange,” said Henry Chai, Chief Executive Officer of Smart Bridge.
A Repeatable Blueprint for Multi-Trillion Dollar RWA Markets