Levi Strauss & Co. (LEVI) has adjusted its full-year sales outlook after reporting a third-quarter that danced just below expectations. The apparel giant attributed the shortfall to hurdles in its wholesale channels, particularly in department stores and big box retailers. However, Levi’s CFO, Harmit Singh, offered a silver lining by highlighting growth in areas like direct-to-consumer and e-commerce operations. Singh pointed out that consumers, though facing some financial pressure, still gravitate towards trusted brands offering a unique experience, innovation, and value. While acknowledging the challenges, the CFO expressed “cautious optimism,” believing that Levi’s can rekindle growth through fresh ideas and resilient consumer demand.
Levi’s Faces Sales Challenge but Remains “Cautiously Optimistic” About Future
