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In the supply chain, retailers and wholesalers need to interact with suppliers in real-time to accelerate sales, reduce risk, and run efficiently. Park City Group, Inc. (Nasdaq: PCYG) is a software-as-a-service provider that assists with that. They design, develop, and market proprietary software products focused on end-to-end supply chain management and business-to-business eCommerce solutions. It primarily serves multi-store retail chains, wholesalers and distributors, and their suppliers including 3 of the 5 U.S. grocery retailers.

Comps: American Software, Inc. (Nasdaq: AMSWA), Phunware, Inc. (Nasdaq: PHUN)

In relation to both, Park City Group has displayed lower price to earnings, while showing higher profit margins and return on equity than American Software and Phunware. Furthermore, outperformed Phunware in earnings per share and debt to equity. It is important to note that Park City Group is valued at 20% of the value of American Software, but recorded promising profitability and return on equity, nearly 24% and 10% respectively.